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Frequently Asked Questions


As a copywriter, I love asking questions that dig deep.

Asking the right questions at the right time leads to better understanding. I want to know what your business is all about. What tickles your pickle? How do you motivate yourself and your team every day? Who’s your dream customer? 

When we start working together, the more thoughtful questions we ask each other, the better.

Because I’m a Seth Godin devotee, I use these questions to figure out what kind of copy you need to grow your business. It doesn’t have to be complicated. I promise.

Web Copywriter in Melbourne

What is copywriting?

Copywriting is content that encourages and persuades readers to take action – usually to make a purchase. Emails, billboards, Instagram captions, brochures, and product pages are all examples of copywriting. Great copywriting increases brand awareness and helps to foster a trusting relationship between a business and their audience.

What sort of projects do you take on?

I typically write for businesses that care about the environment and have some sort of mission to make a positive impact on planet Earth. I also love working with local small business owners who want to grow online.

Do you need a deposit from me?

Yes – I always require a 50% deposit before I start working with you. This is an industry-standard that protects people from up and running (in either direction).

Do you only work with Melbourne-based clients?

I do mainly work with Melbourne-based small businesses. However, as my work is done remotely, your location could be anywhere and it’ll work out just fine.

Can you edit or fix copy that I’ve already written?

I certainly can. Sometimes all you’ll need is a couple of tweaks and tips for you to be on your own way to amazing business copy.

Can we meet up for a natter?

Meeting up in person isn’t normally required as most projects can be managed online, by phone, and via video call. If you are in Melbourne and super keen to suss me out in person, drop me a message and we can arrange a coffee meeting.

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